Fitness Review Power Tools
Know the Facts, Lose the Hype
It seems like every day that a new fitness infomercial invades the TV screen. Fitness review sites about new gimmicks, many warning of false product claims and scams, are all over the internet. Yet the public continues to buy into compelling ads that promise miraculous results.
Fitness is a multi-billion dollar industry. Nearly half of the TV infomercials promote personal fitness products, yet the obesity rate for Americans continues to rise.
Many fitness products are safe to use and will produce some results, however limited. If a new fitness product motivates us to work out regularly, we are more likely to adhere to an exercise program—that’s a plus. But all too often they do not live up to their claims.
If you purchase a product based on false claims about its quality or effectiveness, you may become discouraged after yet another failed effort to achieve your goals. You will have spent your hard earned cash needlessly. Perhaps there is some connection between wasted dollars on fitness fraud and the increase in obesity.
New! Write your own review of your new fitness product and add it to this site. If you share your story, you can add content credited to you here and help others make informed decisions. Go to
Fitness Informercial Reviews
If only consumers had the tools to spot outlandish marketing claims that appear plausible, perhaps fewer would fall prey to fitness fraud. Marketing ploys that misrepresent facts and perpetuate myths about exercise and fitness are more transparent when you know what to look for.
Knowledge is power. Become a smart fitness consumer. Learn how marketing claims used in fitness infomercials and ads stand up to research in the exercise sciences and user results.
Fitness review tools can help you slash through the fitness hype, so you can base your buying decision on facts and sound principles—not on myths and unsubstantiated claims. The links below offer some tips to help you evaluate home equipment and avoid fitness fraud.
Fitness Product Buying Tips
Fitness Infomercials: Creating the Fast-Fit Fantasy for Quick Profits
Fitness As Seen On TV: 5 Ways Shaky Science Can Mislead Consumers
How to Use Fitness Equipment Ratings by Consumers
A Bender Ball Review: Product Claims vs. Principles and Research in Exercise Science
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